The PR Animal of the Future - Skills, Ethics, Mindset

The jungle is always changing its shape, but its PR principles endure. What is the one thing that the PR specialist of the future can trust in the new dynamic communication environment - instinct, carefully collected data, or will risk becoming a communication poacher?

PR CONFERENCE 2020 will bring together leading representatives of the international and Bulgarian PR community, who together will review the new trends that are shaping the industry. Special guest speakers from the International Communications Consultancy Organization will share their insights and tactics for the communications industry and their plans for the next decade.

Corner

The PR Animal of the Future

  • Where?

    InterContinental Sofia

  • When?

    05.03.2020 | 12:00 - 16:40

  • 65 lv

    BAPRA and BDVO members

  • 85 lv

    Not BAPRA and BDVO members

Agenda

12:00 – 12:30

Registration

12:30 – 12:40

Opening Speech - Nitin Mantri | ICCO President

12:40 - 12:50

Opening Speech – Maria Gergova-Bengtsson | BAPRA President

12:50 – 13:00

Opening Speech – Iliana Zaharieva | BDVO President

13:00 - 13:20

Nitin Mantri | 'Keeping Communication Human & Ethical in a Digitized World'

13:20 - 13:40

Mark Glover | 'The lobbyist of the future and lessons to be learnt from the UK'

13:40 - 14:20

BAPRA Panel Discussion | 'Wild But Tamed – The Mind and Discipline Needed In PR', with the participation of Maria Gergova-Bengtsson, Katya Dimitrova, Alexandar Dourtchev, Galin Borodinov and Lubomir Alamanov

14:20 - 14:30

Alexander Varov | 'Reading Digital Ecosystems and Methods for Creating Effective Branded Content'

14:30 - 15:00

Coffee Break

15:00 - 15:40

BDVO Panel Discussion | 'The Hybrid Professions', with the participation of Iliana Zaharieva, Gergana Ivanova, Daniela Peeva, Stanimira Kovacheva, Nadya Sinigerska-Bohorova

15:40 – 16:20

BAPRA – BDVO Panel Discussion

16:20 - 16:40

Barbara Bates | 'The Changing Profession of PR – It’s an Art and a Science'